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Your ads will be up and running within 24 to 48 hours and Apple will notify you of ads going live. Once the basic profile is completed it’s as simple as clicking “Create Campaign” and filling out the appropriate campaign parameters. Then the platform takes you to create an account profile where you can add users and set up contact information. To start you create an iAd Workbench account using an Apple ID. The platform is extremely user-friendly and offers some great features like ad creation tools. The beauty of the Apple platform, much like Apple’s other products, is its simplicity. Not only has Apple improved the platform’s reach globally, but it has also added retargeting capabilities in the platform in iOS 8. At the end of October, Apple released the largest expansion for the platform, quadrupling iAd’s previous reach by adding 70 countries giving the platform a current reach of 95 countries total. We noticed that over the last few months, Apple has stepped it up by adding nine new countries in Europe to make the platform available in 25 different countries. What does Apple’s iAds offering mean for search marketers?įrom its first induction, iAd started quite small in the global realm, serving only a few other regions such as the U.K., France, and Germany and remained that way until about one month ago. Over the course of its ad serving, iAds has decreased its minimum amount of an advertising contract from $500,000 to $50 in an effort to compete with ad servers such as Google. iAd began serving advertisements only on iPhones and iPod touch, and it wasn’t until November 2010 that ads began serving on iPads as well.

Since Apple’s launch of iAd in July 2010, it has continued to grow vastly.